Khaled brought in $24 million in total pretax earnings in the 12 months ending in June, according to Forbes' September 2017 ranking of the wealthiest hip hop stars.Īnd Khaled's embraced the good life: He has a small collection of Rolls-Royces, for example. Khaled is everywhere - and it's paid off nicely. In mid-February, Khaled announced via social media he'd lost 29.2 pounds so far.īut it's not just Weight Watchers.

'By capturing and sharing his process, he will enliven and inspire his community.' 'DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences' on Weight Watchers, said Mindy Grossman, president and chief executive officer of Weight Watchers International, in a statement. Can't wait to see you #blessup this program On January 2, the day after the deal was announced, the brand's stock rose 8 percent. According to a March 2017 Wired story, his posts on the platform were seen by 3 million to 4 million people each at the time. (Snapchat does not share follower counts.) Khaled now has more than 9 million followers on Instagram and more than 4 million on Twitter.ĭoubtless it was Khaled's social reach and influence with the millennial set (as well as men) that helped score him a spot as a Weight Watchers ambassador alongside Oprah Winfrey, who owns 10 percent of the company. That's certainly been the case with Snapchat.

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